Empower Your Business with Web Analytics

Unlock the potential of data to enhance your online performance.

My services

Enhancing online performance for small businesses

Analytics Audits

A thorough review of your current website with recommendations of how and where analytics can help you understand your performance.

Implementation

Assistance in setting up and integrating advanced analytics tools for your website.

Performance analysis

Personalised guidance and support to leverage analytics data effectively in your business.

Ben helped me to identify what are the relevant and important metrics to monitor for my product. His skill and experience (not to mention patience) with analytics and BI tools meant that we were quickly set up with a clear picture of product performance.

Laurence

Some of the questions I can help with

Is my website worth the money?

Probably! But for some businesses it’s not always obvious. I can help you understand the current value of your website, and provide insights as to where you might be able to improve it.

Am I better off turning off paid marketing?

Paid marketing can be great but understanding how many people click your ads isn’t enough. Do they buy from you? Which channel is performing the best? Why are others not so strong? I can help answer this.

I get lots of people visit my website but not many contact me or buy? Why not?

Understanding how people are moving through your website, where they came from and where they go can be powerful in helping you understand where to improve your site. It’s relatively quick to set up, if you don’t fancy doing it yourself, let me help you.

But is it getting better or worse?

Once we’ve established what ‘good’ is for your site and your business, I can create easy to understand dashboards that will show if your efforts are paying off or not.

Why am I getting less business through my website?

Getting to the root cause with data alone can be difficult, so no false promises there, but it can give a really clear indicator of where issues might be. Are less people finding you on search engines? Perhaps a new page design isn’t working so well, it could be something as small as changing a button colour.

How can I do this analysis myself?

You absolutely can! There are lots of resources out there to learn from and some people might find it quite easy. If you want someone to help you get started, I can talk you through all I’ve done and why so you can carry on from wherever you want me to leave off.

My Story

With over a decade of experience in web and product analytics, I’m keen to help smaller businesses understand and harness the power of data. Based near Bristol I can offer affordable and tailored solutions to help give your business a digital boost.

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Why Choose Parkyn Analytics?

I prioritise your business success by offering tailored analytics solutions and empowering your online presence.

Data-Driven Insights

Gain valuable insights and make informed decisions based on comprehensive data analysis.

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Personal Affordable Solutions

I want to help smaller businesses who may struggle to justify the larger agencies fees. A little bit of tailored analysis can go a long way.

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Start Optimising Today

Contact me now to enhance your online presence with personalised analytics solutions.

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